In January 2012, a report was released entitled Towards the Circular Economy: Economic and business rationale for an accelerated transition. The report, commissioned by the Ellen MacArthur Foundation and developed by McKinsey & Company, was the first of its kind to consider the economic and business opportunity for the transition to a restorative, circular model. Using product case studies and economy-wide analysis, the report details the potential for significant benefits across the EU. It argues that a subset of the EU manufacturing sector could realise net materials cost savings worth up to $630 billion p.a. towards 2025—stimulating economic activity in the areas of product development, remanufacturing and refurbishment. Towards the Circular Economy also identified the key building blocks in making the transition to a circular economy, namely in skills in circular design and production, new business models, skills in building cascades and reverse cycles, and cross-cycle/cross-sector collaboration.
In January 2015 a Definitive Guide to The Circular Economy was published by Coara with the specific aim to raise awareness amongst the general population of the environmental problems already being caused by our “throwaway culture”. Waste Electrical and Electronic Equipment (WEEE,) in particular, is contributing to excessive use of landfill sites across the globe in which society is both discarding valuable metals but also dumping toxic compounds that are polluting the surrounding land and water supplies. Mobile devices and computer hard drives typically contain valuable metals such as silver and copper but also hazardous chemicals such as lead, mercury and cadmium. Consumers are unaware of the environmental significance of upgrading their mobile phones, for instance, on such a frequent basis but could do much to encourage manufacturers to start to move away from the wasteful, polluting linear economy towards are sustainable circular economy.